"When you use Google, do you get more than one answer? Of course you do. Well, that’s a bug. We have more bugs per second in the world. We should be able to give you the right answer just once. We should know what you meant. You should look for information. We should get it exactly right and we should give it to you in your language and we should never be wrong. That’s our challenge." - Charlie Rose interview with Google chairman Eric Schmidt in 2005.

The above is a single concept and design philosophy out of many. It is an important one applied by many companies. Whether Google gets it right or not, end-users will never know what they didn't get. While Google collects an unlimited amount of data, the feedback is simplified and filtered by AI.

The idea behind this is that people cannot deal with large amounts of data. This is not true. People can deal with huge amounts of data if it is interactive and visually appealing.